The journal / Ideas in progress

Thinking, out loud.

Notes from building, working, and paying attention. The decisions behind our products, and field notes by our founder, Deependra.

Case Study · 12-14 min read

Building Skift from real operations

How working real shifts changed every decision in the product.

Field Note · 8-10 min read

What working in Sweden taught me about software

Speed, trust, and the cost of unclear systems.

Essay · 12-14 min read

Why clarity is a product decision

Reducing cognitive load is not a design problem. It is an engineering problem.

Note · 4-5 min read

Backend systems should feel invisible

The best infrastructure is the kind nobody notices is there.

Follow a thread

Read for the question
you’re carrying.

The journal connects product decisions to the experience of building and using software. Choose a thread, or follow the links at the end of each article.

Product & experience

What makes software feel clear?

Start with clarity as a product decision, then explore how that thinking shaped Skift.

Read the perspective ↗People & operations

What does real work teach us?

Field notes from restaurant operations in Sweden, where a software problem often begins as a human one.

Read the field notes ↗